50+ industries helped...

B2B LEAD GENERATION | PERFORMANCE-BASED

We Fill Your Calendar With 10-20 Calls from Qualified b2b linkedin prospects every month.

Performance-based lead generation for B2B service businesses. We source, enrich and qualify your ICP leads 24/7 with AI, and booked calls land directly on your calendar. No retainer. No monthly fees. You pay per booked call — that's it.

BRANDS & BUSINESSES WE'VE HELPED

See the difference...

Monthly Leads

Current Human Setters

Average Deal Value

Annual Savings $20,436 saved per year vs. human setters

Extra Appointments / Month +8 – +25 additional booked calls

Additional Revenue / Month $10,000 – $31,250 at 25% close rate

Human Setters

Reply-to-Book Rate 15%

Monthly Cost $2,000

BrandsThatConvert AI Qualifier

Reply-to-Book Rate 40%

Cost $200 per booked call

Based on 3–6% cold email reply rate + ~5 monthly bookings from LinkedIn AI outreach.
Results vary by ICP quality, list accuracy, and campaign maturity. Ready to Save $20,436/year?

The average B2B sales team takes 42 hours to respond to a new lead. Our AI setter responds in under 60 seconds — at any hour, on any day.

THE PIPELINE PROBLEM

Why Most B2B Service Businesses Are One Bad Month Away From an Empty Calendar

problem #1

01. Referral Dependency

Your pipeline runs on relationships. When those relationships go quiet, so does your revenue. That is not a pipeline. That is hope with a business card.

problem #2

02. The Retainer Trap

You have paid agencies $3,000 to $8,000 a month for reports, decks, and activity metrics. Meanwhile, qualified prospects are not showing up on your calendar. You are funding their overhead, not your growth.

problem #3

03 · No Qualification System

Leads come in but half of them waste your time. No filter, no framework, no way to know if a prospect is serious before you are 30 minutes into a call that goes nowhere.

THE SOLUTION

A Performance-Based System That Fills Your Calendar and Only Charges You When It Works

We built a done-for-you AI lead generation system and setter that handles everything from ICP sourcing to AI qualification to booked calls landing on your calendar. You pay per booking. Not per lead. Not a monthly retainer.

HOW IT WORKS — STEP 1

We Source and Build Your Enriched ICP Lead List

We do not buy generic contact databases. We build a targeted, enriched list of decision-makers in your exact ICP — right industry, right company size, right revenue range and signal intent. Every contact is verified and ready for outreach before we initiate a single conversation.

01 73%

Of B2B decision-makers say personalization is what makes them respond to cold outreach. Every lead in your ICP list is enriched and targeted — not pulled from a generic database.

HOW IT WORKS — STEP 2

Our AI Qualifies Every Lead Instantly — Day or Night

Most pipelines fail because leads go cold waiting for a human to follow up. Our AI appointment setter responds to every lead within 60 seconds, runs the full qualification conversation, and filters out the time-wasters before anyone on our team gets involved.

02 391%

Responding to a lead within the first minute of contact boosts conversion rates by 391%. Our AI setter fires in under 60 seconds. Human teams average a 42-hour response window. That gap is where deals are lost.

HOW IT WORKS — STEP 3

Qualified Calls Land Directly on Your Calendar

No chasing. No back-and-forth scheduling. When a prospect meets your qualification criteria, they are booked directly onto your calendar with a confirmed time and a reminder sequence already in motion. You show up, run the call, and close.

03 287%

Multichannel outreach, combining email and LinkedIn, delivers 287% more responses than single-channel campaigns. Our system runs both simultaneously so no prospect only hears from you once.

HOW IT WORKS — STEP 4

You Pay Per Booked Call.
Nothing Else.

This is not a retainer. This is not a monthly fee for activity and effort. You pay a one-time setup fee to get your system built and running — then you pay per booked call that shows up on your calendar. No booking, no charge. That is the entire model.

04 $3,000–$12,000/mo

That is what most B2B lead generation agencies charge on a retainer, regardless of results. Our pay-per-booking model means you pay $200 per confirmed call. Not $3,000 a month to hope the pipeline fills.

FOUNDING PARTNER ACCESS — 9/10 SPOTS ONLY

Get Started With just a setup fee & pay Per Booking From Day One.

Simple one-time setup to get your system built, configured, and running with your ICP list, your qualification flow, your calendar, and your pipeline. In addition to pay-per-booking, you give us direct feedback on the process during your first 30 days.

who we work with

We generate booked calls for these B2B service businesses that have retainers $5,000 and up.

IT Services and MSPs

The average MSP retainer is worth $5,000 to $15,000 per month. One booked call that converts pays for months of our service. And your pipeline stops depending on word of mouth.

B2B Consulting Firms

When your entire pipeline runs on referrals, one slow quarter threatens everything. We build the outbound system that makes your growth predictable and independent of your personal network.

Accounting + Fractional CFO Firms

Your clients stay for years. One booked call that converts is worth $20,000 to $80,000 in lifetime value. The math on pay-per-booking is immediate and undeniable.

Commercial Insurance Brokers

One new commercial account is worth $5,000 to $25,000 in annual premium — sometimes significantly more. We book those conversations on your calendar and you only pay when they book.

Digital Marketing Agencies

Creative Agencies & Brand Studios

PR & Communications Firms

Cybersecurity Consulting Firms

HR & People Ops Consultants

Executive & Business Coaches

Corporate & Business Law Firms

Staffing & Recruiting Agencies

B2B SaaS Platforms

Commercial Real Estate Firms

Supply Chain & Logistics Consultants

Leadership & Corporate Training

support & onboarding

HOW WE ONBOARD YOU

step 1

Build

We build your ICP list, configure your pipeline, and set up the full AI qualification system. You do not touch a single tool. We handle every technical piece of the infrastructure.

step 2

Launch

We write the outreach copy, load your sequences, and activate the AI setter. On average, your first leads enter the system within 72 hours of launch. The calendar starts filling shortly after.

step 3

Optimize

We monitor qualification rates, booking rates, and show rates every week. You receive monthly transparent reporting and we adjust the system based on live performance data.

faqs

frequently asked questions

Everything you want to know before booking a call with us.

Will the AI sound robotic to my prospects?

No — and this is the question we get most. The AI runs as a named team member inside a natural conversation flow. It asks one question at a time, responds to what the prospect actually says, and adapts based on their answers. Most prospects do not realize they are talking to an AI until they are already qualified and holding a booking link. At that point, the transparency note is built into the flow — and in our experience, honesty at that moment increases trust rather than killing the conversation.

How does the AI know enough about my business to qualify the right prospects?

Before your system goes live, we configure the AI with your specific qualification criteria — the industries you target, the decision-maker titles that matter, your minimum deal size, and the pain points your service solves. The AI does not improvise. It asks the questions we build for your ICP specifically, scores the answers against your criteria, and only sends a booking link when a prospect meets your threshold. Calls that do not fit your profile never reach your calendar.

My clients are sophisticated business owners. Will an AI really be able to handle that conversation?

The AI handles the qualification conversation, not the sales conversation. Its job is to confirm three things: the prospect is the decision maker, their business fits your ICP, and they are open to a call. It does not pitch your offer, quote pricing, or try to close. It qualifies and books. The nuanced conversation happens when you get on the call with someone who has already been pre-screened. That is where your expertise takes over, not the AI's.

How quickly will I start seeing booked calls on my calendar?

Most clients see their first booked calls within 7 to 14 days of system launch. Week one covers ICP list building, AI configuration, and your sub-account setup. By week two the outreach is running and the qualification flow is live. The first 30 days are also the refinement period, we use live data to tighten your qualification criteria and improve booking rates as the system matures. Month two typically outperforms month one by a meaningful margin.

What exactly counts as a booked call that I pay for?

A booked call is a confirmed appointment in your GoHighLevel calendar with a verified contact record attached: name, company, direct email, and a confirmed meeting time. That is the only trigger that counts towards your invoice. A prospect who expresses interest but does not commit to a time slot does not count. Neither does a no-show. The booking has to exist in the system with a confirmed date and time before an invoice is generated. There is no gray area.

What happens if a booked prospect does not show up to the call?

Our system sends three automated confirmations before every booked call, at 24 hours, 2 hours, and 30 minutes before the scheduled time. If a prospect still does not show, an automated re-booking sequence fires immediately to recover that conversation. No-shows do not trigger a payment. We do everything within our control to put a prepared, qualified prospect in front of you. What happens on their end after they book is outside the system, but our confirmation sequence keeps no-show rates well below the industry average.

How is this different from hiring a human appointment setter?

Three things separate an AI setter from a human one. Speed: our AI responds to a lead within 60 seconds at any hour of the day. A human averages a 42-hour response window and that gap is where most deals go cold. Consistency: the AI never has an off day, never misses a follow-up, and never goes on holiday. And cost: a human setter costs $2,000 to $4,000 per month regardless of how many calls they book. Our system charges $200 per confirmed booking. You only pay for results.

Do I need to change my existing CRM or tech stack to use this?

We build a dedicated GoHighLevel sub-account in our system for your business as part of the setup. Your leads, qualification conversations, booked calls, and reporting all live there. You get a clean dashboard with full visibility into every lead and every booking without needing to change anything in your current operation. If you already use GHL, we configure a separate pipeline for this system so it does not interfere with your existing setup.

What if the booked calls are not the quality I expected?

This is exactly why the AI qualification criteria are built around your specific ICP before a single lead is contacted. The system is not booking anyone who responds, it is booking people who meet your criteria. If call quality is below what you expect in the first 30 days, we review the qualification questions and tighten the criteria. That is the purpose of the first-month refinement period. Most quality issues come from qualification criteria that were too broad at the start, and those are fixed in the data, not by changing the offer.

Is there a long-term contract?

No, there isn't. We only have a one-time setup fee of $497 for your custom AI system, built, configured, and running with your ICP list, your qualification flow, your calendar, and your pipeline but there is a 3-booking minimum before you can exit the service. That is the only commitment. After those three booked calls, the arrangement is fully flexible and you can pause or exit at any time. We are not interested in holding clients to a contract they do not want to be in. If the system is filling your calendar with qualified calls, you won't want to leave anyway.

● currently accepting 9 new clients ●

READY TO TURN YOUR b2b business into predictable revenue every month?

Earnings Disclaimer

Results referenced on this site are illustrative projections based on industry benchmarks, not guarantees of income or business outcomes. Individual results vary based on ICP quality, close rate, deal value, market conditions, and other factors. Third-party statistics cited are sourced from published industry research and do not represent BrandsThatConvert's proprietary results. Calculator outputs are estimates only. Nothing on this site constitutes financial or legal advice.